SLAYER OF THE MUNDANE
Winner of the Aurora Award for Excellence in Advertising,
Effie Award for Creative Excellence (formerly PAS Awards),
DHL Annual Sales Conference "Campaign of the Year" Award
Recognized by Facebook as "Power Admin | Global Communities"
10+ countries.
20+ years.
50+ brands.
Communications, Marketing & Creative—end to end. Delivering Measurable Growth & Award-Winning Work.
Right-brained
Communications SME | Copywriter | Art Director |
Content Creator | Generative AI Specialist
For 20 years, Neil has slayed briefs & won brand battles for top organizations like the World Bank, Freddie Mac, & Mach49 and at world-class ad. agencies like Ogilvy, DDB, & Head Lion for global brands including Citibank, Pepsi, Unilever, Disney, & DHL.
Left brain + right brain, slayer of the mundane: strategy you can measure, story people feel. He pairs classic craft with modern tools to move fast without shortcuts. He’s a published author—so storytelling isn’t mascara for him; it’s muscle.
Skills
1. Communications & Change
• Organizational Change Management (Certified)
• Ethics in AI (University of Helsinki) — policy, guardrails, bias checks
• Executive Communications, Speechwriting, Talking Points, PR & Thought Leadership
• Internal Comms, Stakeholder Alignment, Presentation Coaching
• Technical Writing (IT & Cybersecurity), Policy & Playbooks
• Project/Program Management, Governance, KPIs
2. Marketing & Growth
• Demand Gen (PLG/ABM/Paid), Funnel Design, Offer Strategy
• SEO (technical/content), SEM/Google Ads, Keyword Strategy (SEMrush)
• Email/SMS (Mailchimp/Constant Contact/Drip), Lifecycle & Nurture
• Integrated Campaigns: Paid / Owned / Earned, Media Planning & Management
• Market Research, A/B Testing, Offer & Landing Page Optimization, CRO
3. Social Media & Communities
• Channel/Content Strategy, Short-form content (Reels/Shorts)
• Community Building & Customer Care, Moderation
• Social Listening & Sentiment Analysis
• Paid Social & Analytics (Meta/LinkedIn/TikTok)
• Influencer Programs & Partnerships
4. Brand & Strategy
• Brand Strategy & Positioning, Value Prop, Messaging Architecture
• Customer Journey Mapping, Go-to-Market (GTM), Category Narrative
• Branding & Visual Identity: Logo Systems, Brand Guidelines, Design Systems
• Creative Direction, Art Direction, Copywriting (AP style/long-form/short-form)
5. Content & Storytelling
• Video Production (concept → script → edit), Adobe Premiere/Camtasia
• Podcast Production (format, recording, editing,), Adobe Audition
• Motion/Animation, Social Trailers, Storyboards
• Content Engines: Generative AI for drafts/variants, QA by human-in-the-loop
6. Data & SEO
• GA4, performance tracking.
• SEO site audits, canonicalization, redirects, On-Page & Content SEO
• Keyword research & clustering, review strategy & response playbooks.
• Reporting, SEO scorecards, experiment design (A/B), cadence reviews, issue tracking.
Brand Legacy
