Slayer of the mundane
Natural intelligence in an artificial world
COMMUNICATIONS | CONTENT | CREATIVE SOLUTIONS
Human-led creativity, sharpened by AI. Twenty years of building brands that have soul, for clients who care about the difference.
Human-led creativity, sharpened by AI. Twenty years of building brands that have soul, for clients who care about the difference.
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The Shield
Communications, Marketing & Content Expert.
Human-led, AI-smart storytelling that blends data with emotion.
Aurora Award for Excellence in Advertising
Creative direction and campaign excellence
Effie Award for Creative Excellence
Formerly PAS Awards
DHL "Campaign of the Year" Award
Annual Sales Conference recognition
Facebook Power Admin
Global Communities, 50,000+ member community
The Forge
One person who does what most agencies need twelve for
Left brain and right brain, working together. Strategy you can measure, story people feel.
Left Brain
SEO / AEO
Search and answer engine optimization
Data Analytics
GA4, dashboards, attribution
Change Management
ADKAR, behavioral design, adoption
Marketing Automation
Email flows, CRO, nurture sequences
Media Planning
Paid strategy, ROI tracking
Competitive Analysis
Market research, positioning
Right Brain
Brand Strategy
Positioning, narrative, identity
Copywriting
Long form, short form, voice
Art Direction
Visual identity, campaigns, packaging
Film + Video
Direction, production, documentary
Content Strategy
Editorial calendars, social, storytelling
Campaign Creative
Concept through execution, multi-platform
When all communication looks and feels the same, the audience zones out. Brands with soul won't just survive. They'll thrive.
The Head Lion Philosophy
The Oath
When was the last time you saw marketing built to last a decade?
Just when I thought copywriters, creative directors, and communication experts had breathed their last, something became obvious. Most work is "right" on every metric, except one. It has no soul.
Why does that matter?
Because when all communication looks and feels the same, the audience zones out. And those dashboards and data that are giving you the edge today, tomorrow someone else will have better ones.
Because when all communication looks and feels the same, the audience zones out. And those dashboards and data that are giving you the edge today, tomorrow someone else will have better ones.
Brands with soul won't just survive; they'll thrive. And soul is the one thing only human intelligence and experience can deliver.
Let's Talk
Creative
Wisdom
Wisdom
Artificial
Intelligence
Intelligence
Magic
The Knight
Never underestimate the power of AI-clean storytelling
Twenty years of building brands for organizations like the World Bank, Freddie Mac, and Mach49, and at agencies like Ogilvy, DDB, and Head Lion for global names including Citibank, Pepsi, Unilever, and DHL. Left brain and right brain, strategy you can measure, story people feel. Classic craft paired with modern tools to move fast without shortcuts. Published author, because storytelling isn't mascara. It's muscle.
Agency Pedigree
Ogilvy (WPP), DDB (Omnicom), Head Lion Group
Enterprise Clients
World Bank, U.S. Department of Justice, Freddie Mac
Global Brands
Citibank, Pepsi, Unilever, DHL, Emirates, Nokia, Philips, Tetley
Awards
Aurora Award, Effie Award, DHL Campaign of the Year
Published Author
Storytelling as discipline, not decoration
Community Builder
Facebook Power Admin, 50,000+ member community
89-100%
Adoption rates on
change campaigns
change campaigns
+30%
Lead generation
increase
increase
67%
Incident
reduction
reduction
97%
Awareness
lift
lift
