About - Neil Christy

NATURAL INTELLIGENCE IN AN ARTIFICIAL WORLD.

Neil Christy is a communications strategist and marketer who’s worked both sides of the castle wall—agency and client. His first decade was forged at leading agencies like Ogilvy and DDB, shaping work for global brands like Pepsi, Unilever, Citibank, DHL, Emirates, FedEx, and Nokia. In the next half, he moved to the corporate world with organizations like the World Bank, Freddie Mac, and the U.S. Department of Justice, and also teamed up with startups on internal and external communications. Having worked across more than ten countries, Neil builds inclusive, culturally fluent strategies that bridge languages, markets, and mindsets, the kind that win hearts as well as metrics.

Thou Shalt Show Thy Skills.

Communications & Change

• Organizational Change Management (Certified)
• Ethics in AI (University of Helsinki) — policy, guardrails, bias checks
• Executive Communications, Speechwriting, Talking Points, PR & Thought Leadership
• Internal Comms, Stakeholder Alignment, Presentation Coaching
• Technical Writing (IT & Cybersecurity), Policy & Playbooks
• Project/Program Management, Governance, KPIs

Marketing & Growth

• Demand Gen (PLG/ABM/Paid), Funnel Design, Offer Strategy
• SEO (technical/content), SEM/Google Ads, Keyword Strategy (SEMrush)
• Email/SMS (Mailchimp/Constant Contact/Drip), Lifecycle & Nurture
• Integrated Campaigns: Paid / Owned / Earned, Media Planning & Management
• Market Research, A/B Testing, Offer & Landing Page Optimization, CRO

Social Media & Communities

• Channel/Content Strategy, Short-form content (Reels/Shorts)
• Community Building & Customer Care, Moderation
• Social Listening & Sentiment Analysis • Paid Social & Analytics (Meta/LinkedIn/TikTok)
• Influencer Programs & Partnerships

Content & Storytelling

• Video Production (concept → script → edit), Adobe Premiere/Camtasia
• Podcast Production (format, recording, editing,), Adobe Audition
• Motion/Animation, Social Trailers, Storyboards
• Content Engines: Generative AI for drafts/variants, QA by human-in-the-loop

Brand & Strategy

• Brand Strategy & Positioning, Value Prop, Messaging Architecture
• Customer Journey Mapping, Go-to-Market (GTM), Category Narrative
• Branding & Visual Identity: Logo Systems, Brand Guidelines, Design Systems
• Creative Direction, Art Direction, Copywriting (AP style/long-form/short-form)

Data & SEO

• GA4, performance tracking.
• SEO site audits, canonicalization, redirects, On-Page & Content SEO.
• Keyword research & clustering, review strategy & response playbooks..
• Reporting, SEO scorecards, experiment design (A/B), cadence reviews, issue tracking.

What People Say

Thou Shalt Boast When The Time Is Right

Highly creative’ is the phrase that comes to mind when I think about Neil. I was particularly impressed by Neil’s innovative approach to change management. He engaged with cross-functional stakeholders at every level to identify pains, and optimized workflows. He developed a dynamic change management plan that leveraged creative trainings as well as humorous multimedia awareness campaigns.

Neil is a consummate professional. I had the good fortune of working with Neil while he was at Portfolio T. I found him to be thoughtful, creative and always prepared. He exhibited a perceptive knowledge of the world. In addition, what I find most valuable about Neil is his unique approach to challenges. This combined with his intellect and curiosity made him an excellent business partner.

Neil has a great sense of audiences and what will resonate with whom. His work combining data and creative content in our Evaluator tool resulted in strong lead generation. A valued colleague and true collaborator, Neil brings a fresh perspective and creates marketing content that inspires action.

In a short time, Neil displayed his work strong ethics, professionalism, and above all his creative skills. He came up with very effective marketing and branding ideas. He had a keen sense of branding and marketing strategy. His presentations were very engaging and laden with the solutions we needed. His attitude towards work was inspiring and heartening.

I could not say enough great things about Neil's attitude, ability and professionalism. Neil excelled with creative thinking, sound judgement, strong insights and above all else, an ability to help steer a team and project whom he had never worked with before. Neil is not only a great Creative Director but also a great leader and person.

I have always admired Neil's out-of-the-ordinary approach to brand communication. His transition from a very talented creative to the head of one of the most well-respected agencies seems perfectly natural. I once read that a perfect marketer has three things in abundant supply... Brains, Balls & Brawn. Neil has all 3. And the fact that he's constantly evolving attests to the creative spirit of exceptional advertising thought.

Neil is one of those people I have learned much from about networking with others, creating an exciting brand, and being real in the way he conducts business. He is successful and anyone working with him, has a great opportunity to experience that success. He is a very good example of the new kind of business savvy.

Neil and his team at Headlion produced some absolutely stunning work for us. I had previously considered that it was not possible to achieve work of this calibre without seeking the involvement of London, or New York agencies. Never have I been happier to be proved wrong. Neil and his team are a beacon of hope to brands hoping to make their mark.

Neil worked hard to understand my organization's goals and translated what he garnered into a creative campaign. Neil was a pleasure to work with, and I look forward to working with him in the future.

I came across Neil when I was looking for an advertising agency for the relaunch of Tetley. His name was recommended by someone I had worked with at Unilever. Besides being on the ball, I also looked at some of his work, which never saw the light of day—hiring him was one of the best decisions we made. Neil is both creative and understands brand strategy (a rare combination).

Neil is a natural-born creative. He is able to read a brief and translate the essence & spirit of it into creative that breaks through the clutter, exceeds the brief and delivers results in a way that few can. I truly enjoy the experience of working with Neil!

Neil pitched to us last year. We were blown away by his creative ideas and strategic thinking. He is very passionate about his work and works under pressure with a great sense of humor. His strategic thinking is unique, and his creativity is worth writing about. Headlion is the agency of the future.

Natural Intelligence In An Artificial World