slayer of the Mundane Ordinary Boring AI Clones Predictable
Head Lion
A Revenge Thriller
The Brief
The Challenge:
To sell a book by an unknown independent author. To put your money where your mouth is.
The Insight:
The book is about betrayal, treachery, and yes murder in the cutthroat world of advertising.
The Solution:
Backstabbing for beginners.
The Result:
Sold over 300 books and 30,000 kindle page reads in the first three months.
PIPE17
E-commerce Operations Summit
The Brief
The Challenge:
To sell a book by an unknown independent author. To put your money where your mouth is.
The Insight:
The book is about betrayal, treachery, and yes murder in the cutthroat world of advertising.
The Solution:
Backstabbing for beginners.
The Result:
Sold over 300 books and 30,000 kindle page reads in the first three months.
DHL
Multimedia International Campaign
The Brief
The Challenge:
Small businesses face numerous bureaucratic impediments when importing goods.
The Insight:
“The process is cumbersome, and frustrating the ease is missing.” Verbatim.
The Solution:
Missing Ease Campaign. Included Print, Outdoor, Ambient, Event, Direct Marketing. The campaign won an award for efficacy at DHL Sales Conference.
The Result:
37% Increase in quarterly projections.
Nokialand
Nokia Social Media Campaign
A Government of the Students, by the Students, for the Students
The Brief
The Challenge:
Data reveals youngsters prefer other brands.
The Insight:
“Nokia is not hip, not like me” Verbatim
The Result:
Became the most engaging campaign of the year. Sales in the 18 to 25 segment grew 43%
The Solution:
A government on Social Media run by college students. They are the legislative & the executive branch, and the judiciary.
The World Bank Group
Change Management | ITSAL
The Brief
The Challenge:
Focus groups, key messages ignored. Immense resistance and apathy to change.
The Insight:
“They all look the same.”
The Solution:
Build excitement around change. Apply PROSCI’s ADKAR principles. Treat internal communication like brand communication.
The Result:
Awareness increased from 23% to 87% Desire to adapt change increased from 65% to 82%
Library Systems & Services
The Brief
The Challenge:
Generate goodwill and soft image as the community feels insecure and threatened by perceived privatization.
The Insight:
“We are here for you.” Verbatim.
The Solution:
Show the scale and scope of the organization and how it helps the community.
The Result:
Comment velocity increased with 97% positive sentiments.
Here For You!
Discover why over 80 public libraries rely on us!
National Council of Teachers of English
The Brief
The Challenge:
Build excitement, interest and create awareness for NCTE.
The Insight:
“Our teachers love the language and the literature around it” Verbatim.
The Solution:
Create homecoming celebration on Social Media. Make them feel welcome.
Literature - Social Media
Homes of Famous Writers - Instagram
Library IQ
Natural Intelligence.
The Brief
The Challenge:
Library IQ offers data but so does everyone else.
The insight:
“We have the relevant experience that no one has” Verbatim.
The Solution:
Establish the Library IQ team as the unique selling proposition.
The Result:
Lead gen email campaign. 21% increase in inquiries.
Miscellaneous
Natural Intelligence In An Artificial World