Education | Experience | Expertise
Communications & Change
• Organizational Change Management (Certified)
• Ethics in AI (University of Helsinki) — policy, guardrails, bias checks
• Executive Communications, Speechwriting, Talking Points, PR & Thought Leadership
• Internal Comms, Stakeholder Alignment, Presentation Coaching
• Technical Writing (IT & Cybersecurity), Policy & Playbooks
• Project/Program Management, Governance, KPIs
Marketing & Growth
• Demand Gen (PLG/ABM/Paid), Funnel Design, Offer Strategy
• SEO (technical/content), SEM/Google Ads, Keyword Strategy (SEMrush)
• Email/SMS (Mailchimp/Constant Contact/Drip), Lifecycle & Nurture
• Integrated Campaigns: Paid / Owned / Earned, Media Planning & Management
• Market Research, A/B Testing, Offer & Landing Page Optimization
Social Media & Communities
• Channel/Content Strategy, Short-form content (Reels/Shorts)
• Community Building & Customer Care, Moderation
• Social Listening & Sentiment Analysis
• Paid Social & Analytics (Meta/LinkedIn/TikTok)
• Influencer Programs & Partnerships
Brand & Strategy
• Brand Strategy & Positioning, Value Prop, Messaging Architecture
• Customer Journey Mapping, Go-to-Market (GTM), Category Narrative
• Branding & Visual Identity: Logo Systems, Brand Guidelines, Design Systems
• Creative Direction, Art Direction, Copywriting (AP style/long-form/short-form)
Content & Storytelling
• Video Production (concept → script → edit), Adobe Premiere/Camtasia
• Podcast Production (format, recording, editing,), Adobe Audition
• Motion/Animation, Social Trailers, Storyboards
• Content Engines: Generative AI for drafts/variants, QA by human-in-the-loop
Data Analytics & SEO
• GA4, performance tracking.
• SEO site audits, canonicalization, redirects, On-Page & Content SEO
• Keyword research & clustering, review strategy & response playbooks.
• Reporting, SEO scorecards, experiment design (A/B), cadence reviews, issue tracking.
Head Lion
A Revenge Thriller
The Brief
The Challenge:
To sell a book by an unknown independent author. To put your money where your mouth is.
The Insight:
The book is about betrayal, treachery, and yes murder in the cutthroat world of advertising.
The Solution:
Backstabbing for beginners.
The Result:
Sold over 300 books and 30,000 kindle page reads in the first three months.
PIPE17
E-commerce Operations Summit
The Brief
The Challenge:
To sell a book by an unknown independent author. To put your money where your mouth is.
The Insight:
The book is about betrayal, treachery, and yes murder in the cutthroat world of advertising.
The Solution:
Backstabbing for beginners.
The Result:
Sold over 300 books and 30,000 kindle page reads in the first three months.
DHL
Multimedia International Campaign
The Brief
The Challenge:
Small businesses face numerous bureaucratic impediments when importing goods.
The Insight:
“The process is cumbersome, and frustrating the ease is missing.” Verbatim.
The Solution:
Missing Ease Campaign. Included Print, Outdoor, Ambient, Event, Direct Marketing. The campaign won an award for efficacy at DHL Sales Conference.
The Result:
37% Increase in quarterly projections.
Nokialand
Nokia Social Media Campaign
A Government of the Students, by the Students, for the Students
The Brief
The Challenge:
Data reveals youngsters prefer other brands.
The Insight:
“Nokia is not hip, not like me” Verbatim
The Result:
Became the most engaging campaign of the year. Sales in the 18 to 25 segment grew 43%
The Solution:
A government on Social Media run by college students. They are the legislative & the executive branch, and the judiciary.
The World Bank Group
Change Management | ITSAL
The Brief
The Challenge:
Focus groups, key messages ignored. Immense resistance and apathy to change.
The Insight:
“They all look the same.”
The Solution:
Build excitement around change. Apply PROSCI’s ADKAR principles. Treat internal communication like brand communication.
The Result:
Awareness increased from 23% to 87% Desire to adapt change increased from 65% to 82%
Library Systems & Services
The Brief
The Challenge:
Generate goodwill and soft image as the community feels insecure and threatened by perceived privatization.
The Insight:
“We are here for you.” Verbatim.
The Solution:
Show the scale and scope of the organization and how it helps the community.
The Result:
Comment velocity increased with 97% positive sentiments.
Here For You!
Discover why over 80 public libraries rely on us!
National Council of Teachers of English
The Brief
The Challenge:
Build excitement, interest and create awareness for NCTE.
The Insight:
“Our teachers love the language and the literature around it” Verbatim.
The Solution:
Create homecoming celebration on Social Media. Make them feel welcome.
Literature - Social Media
Homes of Famous Writers - Instagram
Library IQ
Natural Intelligence.
The Brief
The Challenge:
Library IQ offers data but so does everyone else.
The insight:
“We have the relevant experience that no one has” Verbatim.
The Solution:
Establish the Library IQ team as the unique selling proposition.
The Result:
Lead gen email campaign. 21% increase in inquiries.
Miscellaneous
