Listen Loudly.
Communication is less about talking and more about listening. Many dazzle clients with sparkling solutions minus the rich data that comes from listening. It’s like coming up with answers before even hearing the question. Listening is where it should all begin and where it should end.
But how does one listen loudly?
Well, you can start by stopping. Human beings are always eager to say something before they completely hear it. Whether you’re on a marketing team or an individual talking to your friend, stop. Instead, make a conscious effort right from the start. Hearing out what the clients want while understanding what they need. Eavesdropping on competition, studying what they say and what they don’t say. Hanging out with customers and consumers on social media and sometimes in real life. Their opinion matters the most and gives you the edge you need. Least of all, listening to the data from analytics, research, and any other source you can lay your hands on.
Ideas aren’t confined to verbal expressions; sometimes, they hide in whispers, body language, and the unspoken. Treat these cues as your navigational guide, like a Google Map directing you toward the right path. Master the art of listening loudly. Great storytellers know within spoken and unspoken words lies a treasure trove of great ideas waiting to be discovered and sometimes shared—Verbatim.
Head Lion - A Revenge Thriller
The Brief
The Challenge:
To sell a book by an unknown independent author. To put your money where your mouth is.
The Insight:
The book is about betrayal, treachery, and yes murder in the cutthroat world of advertising.
The Solution:
Backstabbing for beginners.
The Result:
Sold over 300 books and 30,000 kindle page reads in the first three months.
DHL
The Brief
The Challenge:
Small businesses face numerous bureaucratic impediments when importing goods.
The Insight:
“The process is cumbersome, and frustrating the ease is missing.” Verbatim.
The Solution:
Missing Ease Campaign. Included Print, Outdoor, Ambient, Event, Direct Marketing. The campaign won an award for efficacy at DHL Sales Conference.
The Result:
37% Increase in quarterly projections.
Nokia
The Brief
The Challenge:
Data reveals youngsters prefer other brands.
The Insight:
“Nokia is not hip, not like me” Verbatim
The Result:
Became the most engaging campaign of the year. Sales in the 18 to 25 segment grew 43%
The Solution:
A government on Social Media run by college students. They are the legislative & the executive branch, and the judiciary.
Nokialand
For the Students By the Students
The World Bank Group
The Brief
The Challenge:
Focus groups, key messages ignored. Immense resistance and apathy to change.
The Insight:
“They all look the same.”
The Solution:
Build excitement around change. Apply PROSCI’s ADKAR principles. Treat internal communication like brand communication.
The Result:
Awareness increased from 23% to 87% Desire to adapt change increased from 65% to 82%
Change Management
Cybersecurity Communication
Library Systems & Services
The Brief
The Challenge:
Generate goodwill and soft image as the community feels insecure and threatened by perceived privatization.
The Insight:
“We are here for you.” Verbatim.
The Solution:
Show the scale and scope of the organization and how it helps the community.
The Result:
Comment velocity increased with 97% positive sentiments.
Here For You!
Discover why over 80 public libraries rely on us!
Powering Happiness
Discover why over 80 public libraries rely on us!
National Council of Teachers of English
The Brief
The Challenge:
Build excitement, interest and create awareness for NCTE.
The Insight:
“Our teachers love the language and the literature around it” Verbatim.
The Solution:
Create homecoming celebration on Social Media. Make them feel welcome.
Literature - Social Media
Homes of Famous Writers - Instagram
Spirited Inquiry
Nurture Email Campaign
Emirates
The Brief
The Challenge:
Launch a campaign announcing flights to Europe.
The Insight:
Emirates award-winning menu. “Serves the most authentic food.” Verbatim.
The Result:
87% Awareness in key demographic, one month after launch.
The Solution:
Food is the most engaging element, fascinating people around the world, including social media.
Serving Europe
Library IQ
The Brief
The Challenge:
Library IQ offers data but so does everyone else.
The insight:
“We have the relevant experience that no one has” Verbatim.
The Solution:
Establish the Library IQ team as the unique selling proposition.
The Result:
Lead gen email campaign. 21% increase in inquiries.
Natural Intelligence.
Bank Alfalah
The Brief
The Challenge:
Focus groups reveal that the bank perceived as “cold” & “impersonal”
The Insight:
“I like smart bankers who act human.”
The Solution:
Create an emotional appeal, add warmth to the brand.
Tactical Campaign
